Working with our partner Grass Roots we have provided key services to the delivery of this card member programme.

The reward programme consists of 3 products: a customer portal for members giving them access to exclusive offers and events, a mobile app and a web service layer, a portal for Relationship Managers providing them with portfolio management including direct marketing functionality. The portal is built on Liferay, the mobile app is available for Android and iOS platforms

Also we created a portal for the subsidiaries of the Client across Europe amended with a points-based loyalty program.

Most of the benefits we have on the site are available to members all year round, like free access to English Heritage sites, Gourmet Society membership or a free hot drink every day at Patisserie Valerie Group cafes. Other offers may be available from time to time for a limited period. Relationship Manager can invite customer to register and participate in exclusive events. Customers can view partners and event locations on map using the mobile application.

Facts

• Liferay based portals
• Web services for mobile app
• 100.000 page views / week
• Multi-node environment
• 400.000 registered customers
• 4000 redemptions / day